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Why & How to Build Social Capital Online - Tara Hunt Interview

Have you noticed this:

I can think of a dozens of examples like that where an internet entrepreneur who has social capital uses it to build a better business than an internet nobody.

Tara Hunt noticed this. She wrote a book about it called The Whuffie Factor. Whuffie is the word she uses to describe the amount of social capital you have.

I called her up and recorded a 42-minute interview that you can use as a seminar on how to build your social capital. We went through a set of clear steps that you can follow and I made sure we clarified each one with a real-world example.

If you’re building an online business listen to this podcast. Then get the people you’re working with to come here and listen to it. Your competitors already know this stuff. You have some catching up to do.

Oh, and get the book, because my conversation with Tara is like a seminar, but it’s only an introductory seminar. The details are in the book.

“Right click” here to download this podcast (42-minutes)

June 17, 2008 | Filed Under Interview, podcast 

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7 Responses to “Why & How to Build Social Capital Online - Tara Hunt Interview”

  1. Elmer Thomas on June 17th, 2008

    Great articulation on the power of online networking and its long term value. Thanks!

  2. Michael Dorausch on June 17th, 2008

    Wow, I’ve been looking for a word to describe this social capital. Now I’ve got it. Great job Andrew. I love seeing posts like this one, and interviews full of valuable information.

  3. Erin Ely on June 17th, 2008

    Very helpful. I am always looking for good information to assist me with the social networking information. Sometimes it just seems so overwhelming trying to figure it all out.

  4. Viral Loops and Whuffie « How to be an Unhappy Employee on June 25th, 2008

    [...] an interview with Tara on Mixergy.com, she gives a great preview of the concepts. I recommend you listen to the interview. It’s a [...]

  5. Viral Loops and Whuffie « Think Foolish on June 25th, 2008

    [...] an interview with Tara on Mixergy.com, she gives a great preview of the concepts. I recommend you listen to the interview. It’s a [...]

  6. Rayfil Wong on June 25th, 2008

    Hi Tara,

    I agree with embracing chaos.
    Entrepreneurs and innovators understand that chaos is movement and synergy in the community, and it involves participation.

    In reality, it is a great thing.

    It is healthy. Embracing chaos also involves embracing change.

  7. Sampath Manda on June 26th, 2008

    Great example of Tony, Zappos and pragmatic insights from Tara.
    Go Tony !!

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