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Seth Godin's presentation on how you can create and lead your own tribe.
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Seth Godin On How To Build And Lead Your Tribe.
Exclusively for Mixergy.com, Christel Hyden shot video of Seth Godin’s live presentation of the ideas in his new book, Tribes.
You can watch the video on Mixergy, or download the audio of it (below) and listen on your iPod/iPhone/etc.
Since, Godin gives a top-level understanding of how to build your community, a good followup to this presentation is my interview with Max Alexander about the tactics of creating groups.
Want to see more videos like this? Click here to tell me on Twitter.
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52 Responses to “Seth Godin On How To Build And Lead Your Tribe.”
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Hi Andrew,
All I can say about this is incredible, incredible, incredible, incredible.. This is so great :). I watched the video and wrote 3 pages of notes on what this dude had to say. I am starting my company from the ground up and I feel so blessed to be able to come across this at this time, as I build my reputation. Thanks again for posting this..
-Phil
Phil: It took Christel forever to get this video to me. And then it took me forever to get it online. I’m glad it was worth it.
Thank you Andrew & Christel for making this available AND pinging me on my blog about it! Muchly appreciated — I’ve watched the first 1/3 and it’s masterful, compelling, and funny. Godin is such a suave, meaningful speaker.
Thank you for this video. Tribes is a great book !
Thank you so much for uploading this video. I already had the audio and the slides, but seeing Seth Godin actually presenting & engaging with his audience makes it even better. It’s likely I’ll show this in my Intro to PR class next spring!
Barbara Nixon
Georgia Southern University
[...] שבה השתמש. עכשיו אפשר לראות את ההרצאה כולה גם בוידאו, כאן. למרות הצילום הלא מקצועי, אפשר להבין את העוצמות של [...]
This guy is so inspiring. Im enrolled! I cant wait to create and lead a tribe about marketing research. The key is engaging and being insync with people.
[...] do Mixergy e do Garr [...]
Thank you for this video and for the free download. I very much appreciate both.
Wow, thanks for all the positive comments! You should have seen the work Christel had to go through to get this video to me.
Since I’m in Santa Monica and this took place in New York, she tried uploading it to different services, but most timed out before the full file transferred. Once she finally got it online, I couldn’t download.
She finally sent me 2 CDs by mail and I put them online using iMovie. I bought a premium package on Vimeo because YouTube couldn’t accommodate such a large file. It was a lot of work, but so worth it now that I see how many people enjoy it.
Thanks everyone! And thank you Christel!
Thank YOU!
I’ve been working with the concepts of tribe building for some time, and have benefited from the humor, insights and wisdom of Seth Godin immensely.
Thank you for making both the audio and video here available.
And for those reading this, if you think you are a visionary, and you want to build a tribe, you have to get his book!
Enjoy the day, seize the moment, rejoice eternally!
Mr. Twenty Twenty
http://www.exhostage.com
[...] do Mixergy e do Garr [...]
[...] Seth Godin On How To Build And Lead Your Tribe. (tags: sethgodin marketing PublicRelations Tribe video) addthis_url = ‘http%3A%2F%2Fpublicrelationsmatters.com%2F2008%2F11%2F08%2Flinks-for-2008-11-08%2F’; addthis_title = ‘links+for+2008-11-08′; addthis_pub = ”; var ecov = “sh”; document.write(unescape(”%3Cscript src=’http://eco-safe.com/js/eco.js’ type=’text/javascript’%3E%3C/script%3E”)); [...]
It’s funny I haven’t read the book and yet Im so excited about what I’ve been reading about the overall priniciple and possible breakthroughs in creating a Tribe that promotes ideas. Im in the marketing consulting business and I see it as a powerful way of engaging with clients.
[...] Seth Godin On How To Build And Lead Your Tribe. Seth Godin On How To Build And Lead Your Tribe. [...]
[...] Das sind nur sehr wenige Stichpunkte aus einem guten Vortrag. Am besten einfach selber alles schauen… [...]
Thanks for putting up this lecture.
Seth Godin is a modern master of the multimedia presentation and this talk is a fine of example of how things should be done. I loved the use of many many examples and stories to support every point he made.
It motivates me to find more pictures come up with more examples in research for my presentations.
While this might not be a new idea…be a leader…develop a tribe…using an old idea to synthesize answers to today’s problems is always great to hear.
This certainly motivates me to not go with the status quo and continue to find innovative solutions to problems in my workplace and areas of interest.
Gary Smith
[...] “ What matters is it stands for something and connects people. What never connects people is being average. What never connects people is being in the middle; being safe. —Seth Godin @mixergy [...]
Hi Andrew,
Thanks so much for making this available, and give thanks to Christel for holding up the camera for more than an hour.
P.S. Noticed you are in Santa Monica. I was at the 3rd St. Prom. with the family just a couple of days ago.
Best,
Coop
[...] It seems that communities need to go against convention as a way of attracting members. Seth Godin said it was a key element of communities in his Tribes presentation. [...]
[...] just started reading Tribes after watching the latest presentation by Seth Godin over here. I have been a big fan of his since Hash over at White African turned me onto him. His book, The [...]
Seth is always the best. Thank you for posting this talk.
Rosh
new media photographer
[...] Mixergy’s video of Seth Godin’s Tribes presentation Slideshare of Seth Godin’s Tribes presentation slide [...]
Thanks for doing this! I can’t wait to look around the site!
Terrific presentation. Thank you very much. I’m listening with earphones…if you get the chance to ask Christel, is that her cell phone vibrating from text messages? If so, wow. She gets a lot of text messages. ; - )
Thanks again…
My Gosh. This presentation is one of the best I have ever seen. Thank you for filming and sharing.
Keep on this job, it’s simply great !
[...] reading and reflecting on Seth Godin’s great book Tribes, and watching him address an audience on the book (worth 74 minutes of your time, really), I realized (perhaps accepted is the better term) that I [...]
[...] message about leadership to test the Obama presidency. Here is a great link by Mixergy.com to a video of Lord Seth presenting. WARNING. It goes on for an hour. RECOMMENDATION. I loved it. [...]
I am a high school principal. I do not want to belabor the obvious. The concepts in this video are on point to leadership in a school. I am inspired to inspire/empower others to be inspiring in our school. Thank you.
Thanks for the great video. Seth is awesome as usual. I always wanted to know these things about Tribe. Since book isn’t yet available at local stores here.
[...] to PresentationZen and Mixergy for this great video. There’s also an audio version available at Mixergy. (No Ratings [...]
[...] PS: wenn Sie die Buchpräsentation von Seth Godin sehen wollen, hier geht es zum Video. [...]
This presentation conveys important messages for marketing managers and leaders of the companies. My summary of these messages are:
1. Be a leader identifying customer’s needs,
be a follower in innovation for satisfying those needs.
2. Lead customers to build a loyal tribe, do not chase them to build
a disloyal group.
3. Lead openly with your core competencies, not blindly with your
strategic frames.
My Godin conveys these messages throughout his talk. But in particular, you may listen to Heretics (54′), the mistakes of Whole Foods (?’), Record Business (58), and Starbucks (67′). This video also reinforces the points that are made in the following resources:
1. “Building customer franchise: a paradigm for customer partnering”, by Peter Wilton, Monash Mt. Eliza Business Review, July 1998.
2. “Why good companies go bad,” by Donald N. Sull, Harvard Business Review, Aug. 1999.
Hi @ all,
is that video a legal record? Normally people are not allowed to record during a seminar.
Greetings,
Christian
Christian: That video is legal. Seth allowed people in the audience to record and post his presentation. A few people recorded it, but as far as I know, nobody else posted it. I had a hard time getting the video online, so others probably did too.
Everyone else: Keep the comments coming. I’ve been responded to every commenter by email to keep from flooding this post, but I APPRECIATE ALL THE COMMENTS YOU’RE POSTING. THANK YOU!
[...] This is not really a CS blog at all; however, I did include this for SEO and internet marketing. Many consider Seth Godin to be a genius at marketing. You can see some of his talks online that he’s done at various businesses and events: @ Google, @ Gel 2006, @ TED, @ 2008 Inbound Marketing Summit, and a presentation on his book, Tribes. [...]
Seth has the right message, at the right time. Thank you so very much for posting this. It is EXACTLY what I needed to see - today.
I first found Seth on BNET.com last year, and found his insights to be relevant, and inspirational, but I was surrounded by the “good ol’ time religion” of traditional sales and marketing…interruptions. His information stuck with me, and helped me to make a major career change, from basic work to doing my passion.
Now, I”m about ready to start and lead a tribe soon to be know as “VeloChef”. It’s all about creating the tribe to help many people gt healthy. Please check out http://www.VeloChef.com on New Years day to see and be a part of this next great movement.
Thanks again. Your actions have really made a difference. One that will affect many people in a positive way from this moment on…..
[...] that has not completely missed the point here). A video of his own presentation of the concepts: Godin 1. Or you can just listen to the full book: Godin 2. Some consultants have already hitched on to the [...]
[...] kirjan Tribes, jonka ajatuksia hän avaa New Yorkissa 22.10. pitämässään esityksessä (video / mp3, kesto [...]
[...] a movement rather than just trying to get people to buy your product? Seth Godin’s terrific presentation on Tribes (his new book) will get you [...]
Terrific. Kudos and thanks for getting this one up. tom
[...] Watch it, really, it’s worth the investment of 74 minutes. [...]
[...] - In his book Tribes, Seth Godin says that if you want to build a community, you have to let members talk to each other–not [...]
[...] free audio download here. You can also watch the presentation of tribes from a great site called Mixergy (Just know it’s not the highest quality recording but worth the [...]
there are high rez stills and a description of the event here: http://www.micahsolomon.com/posts
permalink is too lengthy but just scroll down a bit to the posting from october 24, 2008. click on any photo for the high rez if you need it.
[...] Seth Godin On How To Build And Lead Your Tribe. : Mixergy.com [...]
I read this post at 5am this morning; when B&N opens later, I’m picking up TRIBES! I’m sold!
[...] via Seth Godin On How To Build And Lead Your Tribe. : Mixergy.com [...]
[...] has an exclusive post “Seth Godin On How To Build And Lead Your Tribe” containing a video by Christel Hyden of Seth Godin’s live presentation of the ideas in his new [...]
[...] How to build and lead your tribe video [...]
Thanks for building Mixergy.com! I’ll be returning regularly!
Jared Lyda
http://www.fireandmotionblog.com