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An Ebook On Birds Made $500,000?! The Bob Dunlap Interview
(Can’t see video? Try it on YouTube.)
When Bob Dunlap of ClickBank told me that one of his clients made $500,000 last year selling an ebook about how to attract humming birds to your home, I had to interview him.
ClickBank helps you sell digital media (ebooks, audio, etc) online. I asked Bob to teach us how we can earn money by selling online. Here’s some of what I learned. (Download the full interview for much more.)
Go one niche deeper
Many of the people I interviewed on Mixergy have told you to find a niche–target bird-lovers, for example. Bob says go one niche deeper–target humminbird-lovers. ClickBank has found that getting more precisely will help you increase sales. So, instead of selling products that help your customers get fit, for example, show them how to get tighter abs.
Target the news
When gas prices rose, ebooks about how to get better fuel efficiency were hot sellers. When the dollar lost value, digital media on foreign exchange strategies made money. If you want to sell online, bob suggests trying the digital media that you sell to what’s going on in the news. (As Sean Percival explained in his interview, that also helps increase traffic.)
Recycle your content
After looking at Mixergy.com, Bob thought a good product for me to sell might be a compilation of my past interviews. Repackaging your content can be an easy way to start bringing in revenue. Matt Mickiewicz of SitePoint told me that’s how his company starting making money.
Court affiliates
Your site has a limited audience, so your direct revenue is pretty limited too. But if you tap affiliates–people who sell your product and earn a commission on what they sell–you can reach unlimited revenue. Rosalind Resnick told me in her interview that affiliate relationships helped her grow from a small home business to a successful, publicly-traded company.
Do you know others tips for selling digital media online? Add them to the comments.
Right click here to download the interview.
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8 Responses to “An Ebook On Birds Made $500,000?! The Bob Dunlap Interview”
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Loved the video…very insightful content
keep it coming
Hey Andrew, useful interview. If you or your readers are interested in learning more about the ‘one page’ sales letters you discussed, I would recommend buying ‘web copy that sells’ by maria veloso. You can find it on amazon for about $30.
I have no connection to the book other than having learned a lot from it. There are guys selling copywriting courses online for hundreds of dollars that are nothing more than rip offs of this book.
It’s particularly good because it breaks down what can be a lengthy process into small chunks in an easy to follow blueprint.
Keep up the good work.
David: Thanks for the feedback!
Paul: I’d love to learn more about selling online. I’ll check out the book. And if you (or anyone else reading this) know of someone I can interview about selling online, let me know.
I am a fan already. Every time I find an entry in my feed reader for a podcast I want to sync to my iPod, it is Mixergy. Wow… keep up the great work!
I’m looking forward to Guy’s interview too, so subscribed!
Hey, Guy’s interview is already there. Listening….
Andrew
Good vibe for you:
The first sensation I had on arriving at this blog (ashamed to admit this is the first time) was a sensation of smooth, clean clarity and acessiblity.
There is something refreshingly non-hypey about the way you present.
So … following you on Twitter now. (And I’ll certainly be back to Mixergy again.)
Jonathan
Thanks Jonathan! I’m really trying to focus on what it takes to build a legacy business.
@Andrew - great interview.
re other masters: Have you contacted Paul Myers (TalkBizNews) or Allen Says (Warrior Forum)?
I haven’t searched through your site.