Interview
How to Get Bloggers to Write About Your Company
on May 8, 2008 - 2:24 PM PSTThe full program
This is an audio program. Listen and/or download it here:
A few lessons from this program
Marjorie Kase is the founder and CEO of Blogger Reps, a company that helps brands reach bloggers and their audiences. I met her at an event I hosted, so I interviewed her to learn how to connect with bloggers. I’ve been using what she taught me and it’s working.
My biggest takeaway from the call is when you read something, write something. Since my call with Marjorie, whenever I read a blog post that I like, I try to add a comment, or email the author, or blog about it, etc.
At first it felt awkward. I couldn’t think of anything to write and I hated the idea that others even knew what I was reading. But after doing it awhile I’ve learned how to write comments quickly. And I found that coming up with something to say forces me to think a little deeper about what I read.
Now bloggers reach out to me and I’m getting more mentions on their sites. Check it out, I’m in a post on today’s socalTECH.
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May 8th, 2008 at 8:11 pm
Hi Andrew,
Thanks again for the interview. It was a real pleasure. I am glad to hear it’s working!
Best,
Marjorie
http://www.bloggerreps.com
May 8th, 2008 at 10:18 pm
I enjoyed your interview with Marjorie Kase of Blogger Reps. I found her practical advice very helpful. I look forward to Bloggers getting their own health care insurance. Professionalizing the industry allows people the freedom to strike out on their own.
May 9th, 2008 at 4:04 pm
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May 15th, 2008 at 7:45 pm
That’s really great advise and thanks for sharing what you learned from Marjorie!
December 14th, 2008 at 11:59 pm
Sound advice.