Interview
How To Grow Your Business With Social Media And Not Have It Take Over Your Day –The Chris Winfield Interview
on Jan 8, 2009 - 9:59 PM PSTThe full program
This is an audio program. Listen and/or download it here:
About this program
Some social media techniques take too much of your time. So I asked Chris Winfield to teach us some easier techniques for using social media. Chris is the Co-Founder and President of 10e20, a search and social media marketing firm.
Here are some of the techniques he recommended:
Message boards – With Facebook/Twitter/etc getting most of the attention, it’s easy to forget how powerful message boards can be. Go to rankings.big-boards.com, which has a list of messages boards ranked by size. Pick the ones that fit your specialty and start joining the conversation.
“Real” contacts – When you come back from a conference, meetup or Mixergy event, add the people you meet to your online networks (LinkedIn, etc). In general, connections to people whom you met in person are stronger than contacts you’ve never met before.
Be a resource – Be clear about your specialty and then look for people who need help in that area. In his Mixergy interview James Siminoff said that’s a big part of how he built up his company, PhoneTag. He set up alerts to let him know when people complained about voicemail so he could contact them about his voicemail-to-text service.
Get friendly reviews – Ask your friends to review your business or product on the appropriate services. If you have a restaurant, link your friends to your profile on YellowBot or Citysearch. If you wrote a book, have your friends review it on Amazon.
[Tony Adam introduced me to Chris. Thanks! Photo credit on "add contacts" slide: Andronicusmax.]
Do you have any other social media techniques? Tell me by email or in the comments.
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January 8th, 2009 at 11:40 pm
The link to big-boards.com doesn’t work – goes to a parking page. Should be http://rankings.big-boards.com/
January 8th, 2009 at 11:48 pm
Love the new screenshots in the video, what software are you using to add them?
January 9th, 2009 at 2:23 am
Thank you very much for your screencast/podcast. The link is missing a ‘s’…
http://rankings.big-boards.com/
January 9th, 2009 at 2:43 am
Dobes, Jeff is right. I had a typo in the URL. I fixed it. Thanks guys!
Ian, to help me improve my videos, Telestream gave me ScreenFlow. That’s what I use to shoot videos now.
January 9th, 2009 at 1:26 pm
Thanks for another real specific interview – Tired of all the 30,000 foot talk – these interviews continue to help Scrappy Upstarts.
January 9th, 2009 at 1:29 pm
Thanks for the link. I started just a few weeks back and have noticed that forums do pretty well as far as bringing traffic. I don’t mean thousands but high double digits, which is good for being in start up mode.
I’ll be coming to the event today so I look forward to meeting you.
AJ Kumar
January 9th, 2009 at 1:33 pm
Hey Andrew –
Great job putting this all together :)
It was a pleasure speaking with you and I am looking forward to reading all of your future interviews!
March 7th, 2009 at 6:59 pm
[...] How To Grow Your Business With Social Media And Not Have It Take Over Your Day From Mixergy: Interview with social media specialist Chris Winfield on easier techniques for using social media. [...]
March 21st, 2009 at 2:57 am
Hey there, I could agree to this, I say this because I have tried it so many times personally! thanks for spreading the word.
March 21st, 2009 at 6:57 am
Hey there, I could agree to this, I say this because I have tried it so many times personally! thanks for spreading the word.
January 20th, 2010 at 3:26 pm
[...] Chris Winfield is that sometimes it launches a friendship and I keep learning from them. Chris, who was one of my first interviewees, spent about an hour with me last month showing me smarter ways to promote [...]
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