Interview
How To Get The World Excited About Your Business –The James Siminoff Interview
on Jan 6, 2009 - 4:55 PM PSTThe full program
This is an audio program. Listen and/or download here.
A few lessons from this program
Want to get the world excited about your business without spending all your money on ads and public relations? In this program, James Siminoff teaches you how. He’s the founder and CEO of PhoneTag, a service that converts voicemail to text. James built his business by becoming an evangelist and building excitement for his company.
Here are some of the techniques he talked about in this Mixergy program:
Hunt for media – At a conference, he and his people hunted down every reporter they could find and walked them through the PhoneTag system.
Charge – Unlike most web services, James charged for PhoneTag. That made his service feel more valuable when he gave it away to bloggers, influencers and media. So they looked at it more carefully and were grateful to him for the gift.
Talk back – When anyone complained online about voicemail, James got an alert about it and he emailed the person who complained to expalain how his service solves voicemail problems. That helped him grow evangelists.
Make it sexy – James says it’s a company’s responsibility to make its message sexy–and then spread that message. Once, when he was on a plane, he told the person sitting next to him about PhoneTag. That conversation led to a business deal where James’s company was plastered on New York City taxies.
What do you do to get people excited about your business? Tell me by email or in the comments!
[Tyler Crowley introduced me to James. Know someone I should interview? Introduce me.]
View Comments to “How To Get The World Excited About Your Business –The James Siminoff Interview”
Leave a Reply
You must be logged in to post a comment.
January 6th, 2009 at 9:47 pm
That tip on market-entry through a consultant referred by the trade-show organizer is really cool.
This is my favorite blog of the 20 or so I follow.
January 6th, 2009 at 9:52 pm
Really enjoyed the production quality of the video you posted. What did you use to switch the video?
-Marcus
January 8th, 2009 at 6:40 am
This is the best audio blog so far!
There are so many lesson in every video, it makes it almost impossible to grasp each one every day.
So I’m always looking for the one thing to hang on to, and I think he said it: PASSION. It makes you human, attractive, and confident.
Great job, I visit mixergy.com every day to see what’s new. It’s an inspiration, motivation, and education as I sit here making websites all day.
Take care!
May 27th, 2009 at 11:30 am
I would agree that this is one of the best interview on mixergy.com. A lot of practical information and tips for any startup. James obviously is very experienced and can articulate very well. Great job.
May 31st, 2009 at 5:59 pm
Yes. I think this interview isn't given the attention it deserves. I wonder
if I didn't promote it enough. James has an inspiring way of promoting his
work.
May 31st, 2009 at 9:59 pm
Yes. I think this interview isn't given the attention it deserves. I wonder
if I didn't promote it enough. James has an inspiring way of promoting his
work.