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Danny Scalisi is Showing You His Executive Summary
At the Mixergy Funding Forum, a few people asked to see a sample executive summary.
Danny Scalisi of MyLifeBrand.com offered to help. He’s letting you peak at his executive summary.
What makes this especially helpful is that it’s not the fake “Company XYZ” example that we see in business plan books. It’s a real example from a member of our startup community.
If you can’t see the doc below, read it on docstoc.
[Thank you Bob Bellano of cFour Partners for coming to the Forum and making this connection.]
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One Response to “Danny Scalisi is Showing You His Executive Summary”
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If I may, I’d like to make a suggestion…
The value prop is much clearer from the headings on the “sneak peek” demo than any of the copy in the exec summary or on the site itself.
My opening pitch would be:
“MyLifeOnline makes it simple to manage many social network profiles with its single, centralized dashboard. Our service makes socializing online more fun and efficient for users…and increases interaction for our partners (MySpace, Bebo, and LinkedIn). MyLifeOnline is like an interactive RSS reader for the social web.”
The current summary buries the lead (”users are getting frustrated…”) beneath two headings and four jargon-y sentences.
Hope this helps!
http://www.spimeco.com