The first Drinks 2.0 ever–thanks to Microsoft
Microsoft was releasing a new version of Visual Studio, so they asked Mixergy to organize a Drinks 2.0 and invite the developer community.The great thing about this event is how many people showed up who would never have come to a Microsoft event. As you can see in the attached video, in addition to MS developers, the room was full of people who were neutral or negative about Microsoft. It didn’t matter. Lynn and Woody of Microsoft bought them all a drink.By the end of the night, and after a few rounds on the Xbox, we all agreed it’s not about the software, it’s about the developer.
Lunch at eventful
If you want to know why you should come to a Mixergy event, let me give you a personal experience that’s representative of what goes on at our events all the time.
On my way to grab a slice of pizza, I ran into Jonathan Lieberman, a guy who I competed with when I owned a previous Internet company. To convince my affiliates to leave my company and join his, he sent them each a “get out of jail free” card in the mail. It’s been years since we talked, so we grabbed a seat outside eventful’s office and joked about the old days.
Since then, we’ve talked about ways we could work together. Connections like that happen all the time at our events. I’ve watched people reconnect with past co-workers, employees and friends. We’re all in the tech community. Events like this help bring us together.
Thank you eventful for opening up your office to us and for helping me connect with Jonathan.
Lunch at the Whole 9 Gallery
How cool, an Internet company that’s based out of an art gallery.
TheWhole9.com is an online community for artists. It’s where creative people go to check out each other’s portfolios, network and event date.
To keep from flooding their gallery with hundreds of people, we limited this lunch to designers and bloggers. It was fun and elegant.
Lunch at Business.com
Business.com is like Google for business.
A few months before they invited us to their office for lunch, they were acquired. Employees had shares in the company, so they were excited about the sale. They were also excited about the growth. Hard to believe that anyone other than Google could do well in the search business, but here’s an example of what’s possible.
Lunch 2.0 comes to San Diego thanks to goowy

When I considered bringing Lunch 2.0 to San Diego, Alex Bard at goowy was the first person I thought to ask. He has a reputation for being an ambitious businessman who supports startups.
“What goes into Lunch 2.0,” he asked.
“Very little,” I said. “Get some pizza and soda. All we need is a place for people to meet and get to know each other.”
So he took a shot on us, and Lunch 2.0 San Diego was born.
Since then, goowy was bought by AOL. When they were, Michael Arrington’s post on TechCrunch complimented the company for running a tight ship. Those of us who were at goowy’s office for the Lunch 2.0, saw it first hand.
The whole operation was no more than half-dozen guys working in an
office about the size of a New York studio apartment. It was the kind
of place where you just wanted to work because you could feel the
seriousness of their mission and the camaraderie in the room.
Congratulations AOL on acquiring a great company.
Party at Shopzilla
When I arrived at their office, I could see why shopzilla wasn’t concerned about the guest list. They have a huge office, complete with an event space.
Shopzilla is a shopping search engine. What Google couldn’t achieve with their project froogle.com, shopzilla made work. They created a simple search engine that lets users find the lowest price on what they’re shopping for. From the looks of their office space, the business has been very good to them.
Thanks for hosting us shopzilla!
Lunch at YellowBot.com’s office
YellowBot is an example of what’s exciting about startups in LA. The company is basically a few friends working out of a small room, taking on the giants.
It was founded by by people who used to work for CitySearch and realized they could do it better. They could keep costs down by having a smaller crew. Their site could provide more business reviews by aggregating content from other sites and blending them with their user’s reviews. And they could keep their site’s ratings honest by refusing to manipulate ratings in favor of advertisers.
I swear by the site, but try it yourself. Here’s a link to one of my favorite lounges on YellowBot.com. Notice how they show show reviews from CitySearch, Yellowpages, and even from me.
LA’s First Lunch 2.0 at ThisNext
For months, I tried to get a company to try doing a Lunch 2.0 in LA, but no one was interested. The idea seemed too weird to companies I talked to.
ThisNext got it. They understood that opening their office to people who work at Internet companies will help raise their profile and go a long way towards growing the local tech community.
The lunch was a huge success. Hundreds of people showed up and we got some good coverage for it–like this Wired post. We did this in September of ‘07 and people are still talking about this. It pays to be first.
Thank you ThisNext.
Co-Hosting a Mixergy Event


Instead of just being a guest at a Mixergy event, be a co-host. As
a co-host you get to meet more people and help grow the community.
What’s your role as a co-host?
As a co-host, you do two things: invite people to the event and meet guests who come.
Why should you co-host?
It’s the best way for you to make new connections. Mixergy helps guests get to know you before the event by highlighting your name and picture on the invitation. At the event, you’ll be introduced to all the guests. By the time the event is over, you’ll have met just about every guest.
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